Case #7. How Oksana Launched Her Own Cosmetics Brand After Moving to Lviv
ContentsWho is Oksana and why did she decide to start her own businessHow a grant helped her move from idea to actionHow Oksana searched for…
Private Label or Custom Development: Which Is Better for a New Cosmetics Brand?
ContentsWhat is Private Label (white label cosmetics) in the production of cosmetics under a private labelPrivate Label: When It’s the Right Choice for YouCustom-made cosmetics…
What everyone who launches their first cosmetics brand fears – and why that’s okay
ContentsFear of losing money and not getting resultsFear of not being competent enough and “not understanding what is going on”Fear that the idea will be…
How to know if a cosmetics manufacturer can be trusted
ContentsContract cosmetics manufacturer: contractor or partnerContractor or partner: what is the fundamental difference?Questions as the basis for partnership dialogueTransparent process as a sign of true…
How cosmetics that you want to trust are created
ContentTrust does not arise at the point of saleA formula is not magic, but responsibility.Why “same composition” does not mean the same resultProduction as a…
How to launch your own cosmetics line and build a brand with a future
Contents1. Where to start creating a cosmetic line2. Line strategy – how to keep focus at the startA) Start with roles, not quantityB) Build usage…
How to create your own brand of cosmetics
Contents: 1. Why now is the perfect time to create your own cosmetics brand. 2. Developing the brand idea and concept. 3. Market analysis: finding…
Case #6. How a carboxytherapy kit became a hit among cosmetologists and clients
Customer: Veronika, entrepreneur from Kiev. Product: carboxytherapy kit (home and professional formats).Target audience: women aged 25+ who take care of their skin at home, and…
Case #5. How a client changed manufacturers after a bad experience – and finally managed to launch her brand
Customer: Oksana, 37, cosmetologist from Kharkov.Brand: work on an existing brand.Product: daily washing gel for sensitive and problematic skin.Target audience: women 25-40 years old with…
Case #4. A blogger’s brand of body rituals – oil that smells like coziness
Customer: Ekaterina, Instagram-blogger with 98 thousand subscribers, Kiev.Brand: launch of body rituals brand.Product: body oil.Target audience of the brand: young women of 20-35 years old…
Case #3. Brand of body scrubs – how to stand out among the same-type jars
Customer: Alina, 29, Lviv.Brand: launching body cosmetics under own brand from scratch.Product: sugar body scrub with shea butter, orange and vitamin E.Target audience of the…
Case #2. How a cosmetologist launched an anti-aging serum for her clients
Customer: Natalia, 42, beautician from Dnipro.Brand: launching from scratch her own line of cosmetics.Product: serum for facial skin after 35-40 years with hyaluronic acid, peptides…
Case #1. Creation of moisturizing cream for problem skin
Customer: Elena, 34 years old, Kiev.Brand: launch from scratch.Product: moisturizing cream with niacinamide and azelaic acid for combination skin.Target audience of the brand: young women…