Customer: Alina, 29, Lviv.
Brand: launching body cosmetics under own brand from scratch.
Product: sugar body scrub with shea butter, orange and vitamin E.
Target audience of the brand: women 25-35 years old, who buy cosmetics in social networks, on marketplaces, love pleasant to the body, bright, visual.
I’ve seen dozens of scrubs in jars – all seemingly natural, all seemingly beautiful, but they all look and sound the same. I wanted to make a product that really feels good to hold in your hands. I wanted the packaging to be like a gift, the fragrance like a spa, and the skin afterwards like after a treatment. It had to be a scrub that sells not with words, but with experience.
Alina, founder of the brand.
? Assignment
- Develop a pleasant to the touch, not too liquid and not sticky scrub that rinses off easily and leaves soft skin.
- There should be a catchy flavor, but not chemically.
- Orientation: naturalness + visual brand that you want to give.
- The product should look different from typical craft cans with kraft labels.
? Formula development
We chose a base of sugar, shea butter, apricot kernel oil and vitamin E – it gives a soft exfoliation and leaves an “oil veil” without a greasy film.
As a fragrance, they chose a natural composition based on orange, mandarin and a little vanilla – as a result, the scrub smells pleasantly citrusy.
Alina tested the sample for about 2 weeks – on herself and acquaintances.
Comments: “Very pleasant skin after rinsing off, as if I had a cream on. And the smell is just wow!”
? Emphasis on corporate identity
- Alina took a very careful approach to visual positioning: she rejected classic transparent jars and ordered black matte-colored containers with graphic logo application – through a separate manufacturer.
- We advised on the technical requirements for packaging (so that it does not leak and leaves a good appearance), checked the density of the purchased containers.
- The color is black, with white logo printing with no labels. Everything looks Instagram-ready.
? Production
The first order is 50 pieces.
We provided the composition on INCI, instructions for labeling, and advised on mandatory labeling for sale in Ukraine
? Result
After launching the first batch of body scrubs, Alina presented the product on Instagram and TikTok. Thanks to its stylish visuals, “tasty” flavor description, and attractive design, the scrub instantly caught the attention of her audience.
The first batch of 50 jars was sold out in 20 days. Customers noted not only the effectiveness of the product, but also the aesthetic pleasure of each use. The product was often photographed and shared on social media, which brought an additional wave of organic traffic.
After the success of her first scrub, Alina is already working on a new fragrance and plans to launch a beauty kits, as well as considering selling it through boutique showrooms.
? Alina’s review
I sent a photo of the scrub to a friend and she said: “This scrub is truly premium, everything looks great!”. And that was the best thing I could have heard. I didn’t just get a product – I got a recognizable looking brand that you want to buy even before you read the ingredients.
Do you dream of your brand not just existing, but falling in love at first sight – like Alina’s scrub? Let’s create something special together!
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