Customer: Ekaterina, Instagram-blogger with 98 thousand subscribers, Kiev.
Brand: launch of body rituals brand.
Product: body oil.
Target audience of the brand: young women of 20-35 years old who take care of their bodies, appreciate “cozy rituals”, practice aromatherapy.
My subscribers always ask me what I use: how my skin smells, what that scent of morning warmth is, why I am so gentle with myself. I realized: people are not just looking for products. They want sensations, emotions, associations. And I wanted to give them a piece of my world in the form of fragrance and touch. So I created an oil that touches the body like tenderness. It’s about love – for yourself, your scent, your ritual.
Katya, author of the brand concept.
? Idea
Katya wanted to create products that do not impose beauty standards, but help women to love themselves here and now. The oil was to become part of the morning and evening rituals, where every movement is about tenderness, care and careful treatment of oneself.
She wanted the product to be part of an emotional experience – like her content: slow, soft, feminine. The product had to be an aesthetic extension of the blog – a thing that female clients buy not for function, but for themselves.
? Manufacturer’s choice
Katya approached several productions, but was faced with formulaic offers: ready-made bases, standard flavors.
VedaLab heard her: “They didn’t impose ready-made solutions here. I was asked: what do I want to convey with the fragrance? What mood should be left after use? And that became the deciding factor.”
? Product development
- Supposed to create a silky texture that absorbs quickly, no film.
- Base ingredients: jojoba oil, squalane, apricot kernel, vitamin E.
- They added a natural perfume composition with notes of lavender, sandalwood, pink pepper and vanilla – in collaboration with a niche perfumer.
- Katya tested the oil for over a month, tried it on herself after a bath, during a massage, as a body perfume.
? Design and packaging
- Glass bottles without unnecessary inscriptions.
- Pretty beige logo, handwritten font.
- Minimalistic style in the tone of Kati’s blog: clean, gentle, natural.
- The set included a “Your Ritual of Caring” card that reinforced the emotional effect.
? First launch
First batch: 100 vials of oil. First batch: 100 vials of oil.
Selling – through personal blogging, through recommendations without aggressive advertising.
? Katya’s result
Products became part of the blog’s storytelling. Katya integrated rituals of use into the content, telling not about the product, but about the feeling of taking care of oneself.
70% of the batch was sold in 3 weeks, the oil became particularly popular with an audience looking for a tranquil fragrance for the evening.
Katya was asked to create limited edition kits for several local clothing brands and showrooms.
? Katya’s Review
All sold out within 10 days of the story. But the most rewarding part is when people write to me saying “I can feel you in this jar”. I can see now that blogging can smell.
If you dream of creating something that will give warmth and tenderness to others – we can help you turn your idea into a real brand.
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