Case #7. How Oksana Launched Her Own Cosmetics Brand After Moving to Lviv
ContentsWho is Oksana and why did she decide to start her own businessHow a grant helped her move from idea to actionHow Oksana searched for…
Case #6. How a carboxytherapy kit became a hit among cosmetologists and clients
Customer: Veronika, entrepreneur from Kiev. Product: carboxytherapy kit (home and professional formats).Target audience: women aged 25+ who take care of their skin at home, and…
Case #5. How a client changed manufacturers after a bad experience – and finally managed to launch her brand
Customer: Oksana, 37, cosmetologist from Kharkov.Brand: work on an existing brand.Product: daily washing gel for sensitive and problematic skin.Target audience: women 25-40 years old with…
Case #4. A blogger’s brand of body rituals – oil that smells like coziness
Customer: Ekaterina, Instagram-blogger with 98 thousand subscribers, Kiev.Brand: launch of body rituals brand.Product: body oil.Target audience of the brand: young women of 20-35 years old…
Case #3. Brand of body scrubs – how to stand out among the same-type jars
Customer: Alina, 29, Lviv.Brand: launching body cosmetics under own brand from scratch.Product: sugar body scrub with shea butter, orange and vitamin E.Target audience of the…
Case #2. How a cosmetologist launched an anti-aging serum for her clients
Customer: Natalia, 42, beautician from Dnipro.Brand: launching from scratch her own line of cosmetics.Product: serum for facial skin after 35-40 years with hyaluronic acid, peptides…
Case #1. Creation of moisturizing cream for problem skin
Customer: Elena, 34 years old, Kiev.Brand: launch from scratch.Product: moisturizing cream with niacinamide and azelaic acid for combination skin.Target audience of the brand: young women…