Customer: Natalia, 42, beautician from Dnipro.
Brand: launching from scratch her own line of cosmetics.
Product: serum for facial skin after 35-40 years with hyaluronic acid, peptides and antioxidants.
Target audience of the brand: professional care for female clients of a cosmetology office.
I have been working as a cosmetologist for more than 10 years. Most of my clients are women who want to care for their skin competently, without fanaticism, but with high quality. Over time, I realized that I lacked my own product – one that I could really recommend, because I know its formula, texture, and action. That’s how the idea to create my own anti-aging serum came about.
Natalia, cosmetologist, founder of the mini-line.
? Assignment
- Create a facial serum for home care after professional treatments.
- Light texture, fast absorption, no greasiness.
- In the composition: peptides, hyaluronic acid, antioxidants, without acids and retinol (because some of the clients have sensitive skin).
- The product should be effective but “mild” – suitable for daily use, even in summer.
? Formula development
At the launch, Natalia shared her vision: “it should be not just a serum, but a professional product that works, but is not intimidating in its composition”.
We developed a formula based on:
- Matrixyl® 3000 peptide complex – stimulates collagen synthesis.
- Hyaluronic acid (low and high molecular weight) – deep and superficial moisturizing.
- Green coffee extract and vitamin E – antioxidant protection.
- Betaine and allantoin for softness and soothing action.
Texture – water-based, gel serum, oil-free, with a pleasant “silky” glide. With a pleasant aroma of freshness.
? Packaging and production
- Natalia chose a 30 ml glass bottle with a dropper.
- We have provided recommendations on labeling, composition of cosmetic product on INCI.
- Подготовили полный пакет документов.
- The first order is 100 units for cabinet sales and gifts to female clients.
- After 2 months – a second batch of 300 pieces, with plans to develop another serum with anti-cuperose action.
? Result
After launching the anti-aging serum for her cosmetology office, Natalia saw a noticeable increase in demand for the product among her regular clients who trusted her recommendations.
Sales grew by 35% in the first three months, and the product itself became not only a part of cosmetology procedures, but also a self-selling product for home care.
In addition, the serum has received high praise from new clients, which attracts more people to her office for consultations and treatments.
? Natalia’s Review:
When my clients ask me: “What is this serum so cool?”, I proudly answer: it’s my brand. And I don’t need to invent a legend – I know exactly what is in this formula and what it is responsible for. This is not a mass-market product, but a consciously created product for the needs of my people. And this is just the beginning. Working with VedaLab has changed my vision of cosmetic products. Now I am not just a cosmetologist but also a brandmaker. This has been a significant step forward for my business and I feel that my clients are getting only the best.
If you want to create your beauty product like Natalia and see real success in sales – we are ready to help you take the first step towards your brand!
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