Customer: Veronika, entrepreneur from Kiev.
Product: carboxytherapy kit (home and professional formats).
Target audience: women aged 25+ who take care of their skin at home, and cosmetologists looking for effective products for their procedures.
Veronica was not a cosmetologist, but she had experience launching beauty projects. Before creating a product under her own brand, she approached the task very responsibly:
- researched the cosmetics market in Ukraine;
- collected reviews from cosmetologists and clients;
- I tested five carboxytherapy kits – both cheap and expensive ones.
I realized that there was no ideal option on the market: either the effect was weak, or the composition was aggressive, or the price was exorbitant. What’s more, no one was working with the home use format, even though there was huge demand for it.
? Idea
The customer decided to create a set that would be suitable:
A) For home care – gentle action, easy to use, and clear instructions.
B) For cosmetologists – as professional care that gives noticeable results and is convenient to use.
Veronica turned to VedaLab, where she received full support: formula development, preservative selection, testing, stability, and safety.
? Product development
A set of carboxytherapy products was created under the customer’s brand, consisting of two gels and a soothing mask that enhances the effect and helps the skin recover faster after the procedure.
Veronica emphasized that all products must be gentle on sensitive skin and free from harsh ingredients. That is why the brand is positioned as effective and mild, suitable even for those who previously avoided carboxytherapy due to the risk of irritation.
? Design and packaging
For the carboxytherapy kit, the customer chose a clean, minimalist design that emphasizes the naturalness and professionalism of the product.
The two gels are packaged in transparent bottles with pumps, which makes them easy to dispense and allows you to see the texture and color of the product. One gel has a delicate pink hue, while the other is transparent, adding visual appeal and evoking a sense of freshness.
A white tube with a matte finish was chosen for the soothing mask – it looks aesthetically pleasing.
? First launch
Veronica produced the first batch to test the idea – a minimum batch of just 100 sets. She launched an Instagram page where she showed the application process, instructions, her impressions, and the before/after results.
The product immediately attracted attention – subscribers began ordering home care kits, leaving positive reviews, and posting photos of their results. At the same time, she began offering kits to cosmetologists she knew – initially just for testing purposes. When the professionals saw how effective the products were, they began purchasing them for salon procedures.
A few weeks later, she launched her first marketplaces, posting sets with high-quality visuals, descriptions, and real customer reviews. This allowed her to reach a new audience outside of Instagram, increase orders, and generate her first repeat purchases.
Gradually, the brand became well-known among professionals and women who take care of themselves at home, while Veronica herself confidently scaled up production.
? Result of the implemented idea
Within the first four months after launch, Veronica received confirmation that her idea was working.
- The customer base has tripled, with most orders coming from regular customers who have already completed several courses of home carboxytherapy.
- Six cosmetologists from beauty salons purchase kits on a regular basis for use in their treatment rooms. In some salons, the kit has already become part of the standard treatment protocol.
- Real reviews with before/after photos have become a powerful marketing tool – Veronica uses them in targeted advertising and content for social media and marketplaces. This is what has increased trust in the brand.
- The brand began receiving positive reviews and recommendations in professional communities, which stimulated organic audience growth.
Our immediate plans are to expand our product line (including cleansing foam and protective fluid) and launch an educational guide on home carboxytherapy to make the procedure even more accessible and understandable for new customers.
? Review from Veronica
It was important for me to find a professional team that would be easy to work with. VedaLab helped me bring my idea to life, and now I am successfully marketing a product under my own brand. This is a real, stable income and an opportunity for fulfillment!
Your idea deserves to be brought to life. Entrust it to VedaLab, and watch it become a reality.
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